Brainstorm idea's for Institution names

Above you can see our brainstorm for institution names. As a group we created a big list of different institution names, and chose these names out of the list. The reasons why we chose these 8 institution names to pick from, is because we thought these are all closely related to the horror genre of our film opening and that they all sound scary and spooky.

You can see below the brainstorm our audience survey. We created this survey because we wanted to know which name members of the public liked most, so we could choose one which many people liked. We asked 13 people which name they liked the most from the list and the most popular by far was 'PARANORMAL PICTURES', so we decided to use this name for our institution company.